Vidyard

OCTOBER 14, 2015

Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. That makes people want to participate in UGC, which in turn, creates “social proof”: it makes audiences feel that if other people like a product, they probably will, too. Well, here’s a blog post for you!

User-Generated Content 84

User-Generated Content Top of Funnel Generation Cost per Acquisition 84

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Rarely has the responsibility rested squarely on one department, which means the authority to ensure top notch CX throughout every phase of the funnel or customer journey has been spread too thin. This is important throughout the entire funnel or customer journey. As a consumer myself, I’m thinking YESYESYES when I read this!).

Paid Search Agency 105

Paid Search Agency Thought Leadership Customer Satisfaction Marketo 105

Vidyard

OCTOBER 27, 2015

Living and breathing in the video content world, I opted for a session on developing a content strategy to grow your audience. He proposed that the traditional funnel framework is broken. SEE: the largest and most addressable qualified audience. Topics range from optimizing content for search and mobile to writing for marketers.

Paid Search Agency 81

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 81

Content Standard

OCTOBER 19, 2015

While millions fetishize the 60s while watching Mad Men, marketers today wrestle with an increasingly impatient digital audience that seems bent on avoiding any ad thrown at them. The key factor that underlies all of the study’s findings was that trust, rather than selling points, are what earn audiences over. Advertisements.

Trust Marketing 40

Trust Marketing Advertisements Advertising Television marketing 40

Vidyard

OCTOBER 7, 2015

These past few years have seen the best marketers rise to the challenge, adapting strategies and embracing video marketing to engage and convert audiences like never before. For marketing and sales that means it’s tougher than ever to stand out, keep audiences engaged and build memorable relationships. Say hello to Personalized Video!

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

These past few years have seen the best marketers rise to the challenge, adapting strategies and embracing video marketing to engage and convert audiences like never before. For marketing and sales that means it’s tougher than ever to stand out, keep audiences engaged and build memorable relationships. Say hello to Personalized Video!

Video Marketing 84

Video Marketing Personalization Top of Funnel Enterprise Management 84

Hubspot

OCTOBER 28, 2015

A full embrace of digital can change the admissions process by allowing for more visibility into the funnel and more informed investments of time and money. A digitally-engaged audience offers colleges more touch points to to educate, engage, and influence prospects. Increasing Yield by Influencing the Funnel.

Advertising Agencies 51

Advertising Agencies Digital Marketing Funnels Paid Search Agency Top of Funnel 51

Hubspot

OCTOBER 20, 2015

Is native advertising a numbers game, or is there value in helping advertisers reach a smaller, niche audience? The answer is far from black and white and depends on the unique consideration of your audience and advertiser partners. Wondering Whether Audiences Will Pay Attention? But what about smaller, niche publishers?

Advertising Agencies 53

Advertising Agencies Advertisements Advertising Funnel Advertising 53

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Let’s say you’ve just written a snazzy new guide and you really want your audience to read it—but first you need for them to download it. Instead, look to your lower funnel product videos and “pitchy content” to capture leads and build in video interactivity. All in all—don’t ask for too much upfront.

Lead Generation 105

Lead Generation Sales Qualified Leads Creativity Video Marketing 105

Hubspot

OCTOBER 16, 2015

When students are just entering the enrollment funnel, their priority is getting as much information as possible on schools that match with their potential areas of study. The audience you hope to target with your keywords is also clear: prospective students or adults who are helping in the decision-making process. Where do they turn?

Keywords 55

Keywords SEO Ad Building Marketing & Strategy 55

Hubspot

OCTOBER 21, 2015

Both of these answers should be reflected in your school's student personas —semi-fictional representations that stand in for your real-life audience, who encompass the desires, goals, and behaviors of potential applicants. Everything you do should direct back to these questions. Who Are Your School's Personas? Current Students.

Resources 54

Resources Top of Funnel Content Class 54

Convince & Convert

OCTOBER 26, 2015

Even if cold calling is a necessary evil to filling your funnel, wouldn’t it be nice to know just a little bit about a prospect before reaching out to them? According to sales research group Huthwaite , 91 percent of people never respond to cold calls and, even worse, 71 percent find them annoying.

Cold Calling 163

Cold Calling Trade Show Peer-to-peer Linkedin 163

SnapApp

OCTOBER 14, 2015

“The more the merrier” is true for most things, including the number of friends at your birthday party – and B2B leads for your funnel. A strong prospect pool is the seed of your client base, but savvy marketers know you can’t stop at the top of the funnel. Imagine if you approached your sales funnel accordingly? Conclusion.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Top of Funnel Ideal Customer Profiles 48

Vidyard

OCTOBER 9, 2015

This session ended with the crowd on their feet and left the audience with chills. In her session, Heidi gave the audience a rare, behind-the-scenes look at how they approach lead-scoring and content marketing at Marketo. It used to be that video was reserved for top-of-the-funnel brand assets created by marketing.

Sales Management 81

Sales Management Top of Funnel Video Marketing Paid Search Agency 81

SnapApp

OCTOBER 26, 2015

The sales funnel continues to transform with emerging technologies. In a sales funnel dependent on targeted engagement, teams need to broaden their perspective and embrace data-driven opportunities. With each answered question from a lead, you clarify the needs and interests of your audience, both collectively and individually.

Top of Funnel 59

Top of Funnel Lead Ranking Digital Marketing Funnels Marketing Qualified Leads 59

SnapApp

OCTOBER 21, 2015

They’re taking white papers that have seen amazing results, borrowing ideas and data , and creating unique personality assessments, knowledge tests, and calculators that work together to draw their audience through their buying journey. There are a few advantages to planning interactive content in this way. Getting Started. Ready to dive in?

Interactive Marketing 48

Interactive Marketing Demand Top of Funnel Planning 48

Convince & Convert

OCTOBER 19, 2015

Once your audience has interacted with your content, it’s critical to follow up, continue to engage them, and help guide them through the funnel. Once you’ve captured their interest, you can push them deeper into your inbound marketing and sales funnel. Whitepapers. Create a process to develop and integrate content.

Top of Funnel 155

Top of Funnel Conversion Case Study Case Studies 155

Hubspot

OCTOBER 6, 2015

From an audience experience standpoint, these investments are important, but they’re also only part of the digital media ‘success equation.’. How Media Companies Can Connect Viewability to Down-Funnel Actions. But you also need to make sure that these audiences are relevant and targeted to your advertisers’ products and services.

Lead Ranking 51

Lead Ranking Funnel Advertising Top of Funnel Mobile Advertising 51

SnapApp

OCTOBER 8, 2015

The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community. Take a look! McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Vidyard

OCTOBER 13, 2015

Davis looked beyond typical, top-of-funnel use cases for video and infused video throughout the entire buying process, including into BenefitMall’s sales efforts as well. This first video was a top-of-funnel, motivating, and almost “cinematic” video. The final stage? “The Video Marketing Tech Stack.

Video Marketing 95

Video Marketing Best Practices Top of Funnel Work Management 95

Adobe Experience Cloud Blog

OCTOBER 14, 2015

But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Mix it up and see what works for your brand and your audience. What will deliver the best ROI? Here they are! Add Relevant CTAs. Make designs responsive.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 105

Hubspot

OCTOBER 15, 2015

2) Contact Lifecycle Funnel. This funnel report will show you how leads are converting from marketing qualified leads to opportunities to customers. This report will show you what types of content -- ebooks, blogs, webinars, etc. -- are working, as well as what topics your audience is the most interested in.

Marketing Report 57

Marketing Report Marketing Qualified Leads Lead Ranking Sales Qualified Leads 57

Hubspot

OCTOBER 22, 2015

Internally, adopting an inbound methodology involves different areas of the business, including stakeholders from your marketing department, audience development or circulation team, editorial team, and beyond. Perhaps most important however, sales is a key piece of implementing any new advertiser program.

Top of Funnel 52

Top of Funnel Advertisements Advertising Funnel Advertising 52

Hubspot

OCTOBER 1, 2015

Its philosophy: Knowing the job helps find the audience. Its top-of-funnel traffic has more than tripled and continues to grow on a weekly basis, and its conversion rate remains consistent. Instead of creating content for potential audiences, Buffer decided to target the influencers who were already reaching it. 4) HootSuite.

Paid Search Agency 58

Paid Search Agency Paid Content Work Management Marketing Management 58

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Ranking 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Sales and Marketing Alignment Award.

Video Marketing 70

Video Marketing Co-Registration Marketing Management Lead Ranking 70

Adobe Experience Cloud Blog

OCTOBER 23, 2015

This works against attracting your target audience to your company. Do you want to rank at the top of Google and attract your audience? Would you like your content to be shared and, as a result, insert more prospects into your marketing funnel? Divulge interesting (and new) information to your consumer or B2B audience.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Content 105

Marketing Insider Group

OCTOBER 19, 2015

Right now, as with Facebook for articles, everyone is focused on the iTunes audience and algorithm at the expense of gaining meaningful data and building an owned audience. Ian Cleary – Content Marketers focus on sales funnel building and optimization. Imagine a content marketing and funnel optimization expert.

Top of Funnel 329

Top of Funnel Work Management Marketing Management Content Marketing 329

Hubspot

OCTOBER 13, 2015

In terms of the sales funnel, all levels can benefit from this sort of approach, as content marketing helps brands leverage crucial decision-making moments by offering consumers solutions to potential concerns. In terms of the sales funnel, you’re hitting your audience during three key stages: Awareness. So how do you do this?

Top of Funnel 59

Top of Funnel Content Marketing Lead Scoring Lead Ranking 59

Content Standard

OCTOBER 30, 2015

If so, you’re probably aware of the immense amount of money and energy being funneled into this next big breakout from the interrupt advertising model. Many companies have jumped on board in search of reaching relevant audiences and finding new revenue streams by means of big-name publishers. And why not?

Lead Ranking 40

Lead Ranking Advertising Agencies Advertisements Advertising 40

Content Standard

OCTOBER 30, 2015

If so, you’re probably aware of the immense amount of money and energy being funneled into this next big breakout from the interrupt advertising model. Many companies have jumped on board in search of reaching relevant audiences and finding new revenue streams by means of big-name publishers. And why not?

Lead Ranking 66

Lead Ranking Advertising Agencies Advertisements Advertising 66