Mon.Mar 27, 2017

Remove multi-channel-multi-touch
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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Adobe Experience Cloud Blog

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. You can find me on most social channels, but I’m most active on LinkedIn.