Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

chiefmartech

MARCH 22, 2017

What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement. This shift in buying behavior has created an entirely new set of challenges for sales, marketing, and customer success teams to address a multitude of possible buying philosophies.

Top of Funnel 53

Top of Funnel Enterprise Management Marketing Automation Services Marketing Management 53

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.

B2B Marketing