5 Steps to Kickstart Your Account-Based Marketing Program
Adobe Experience Cloud Blog
JANUARY 20, 2017
Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.
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