Mon.Jan 16, 2017

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

We know it's challenging to keep up with all of the breaking technology news out there, so we've compiled a list of recent changes and new features to Facebook for marketers to plan for. Video insights in particular will be highly useful as it becomes easier for marketers to create more video content. January 2017.

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Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions

Content Standard

Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. But in a recent meeting, your executive team asks how your marketing ROI turned out for the campaign. Now, though, they want to know: did your marketing campaign generate sales? Measure Short-Term Success.

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