Fri.Oct 21, 2016

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

Selected by Erin Nelson, marketing editor. While other gossip blogs like TMZ and Perez Hilton are just peddling superficial news for cheap traffic, Lainey offers readers more analysis. The post Facebook’s March to China, and 3 Other Stories You Should Read appeared first on The Content Strategist.

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Listen Up Marketers: We Need Our Own Operating System

Kapost

Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel.