SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel
QuanticMind
SEPTEMBER 28, 2016
Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys.
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