Why Cisco Is Hiring Over 200 Content Marketers
Contently
JULY 22, 2016
The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. “Her vision is to be a leader in real-time personal marketing communications. ” Hiring challenges. “Editorial integrity is key.”
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