Tue.Jun 28, 2016

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

3) "It’s hard to determine the ROI of inbound marketing.”. Somewhere along the way the myth was created that it’s difficult to measure ROI with inbound marketing. According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.