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Thu.Feb 04, 2016

vertical-touchpoints

Beyond Views and Downloads: Use More Advanced Content Analytics

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

When it comes to assisted leads, the weight of the conversion doesn’t necessarily fall on one specific asset—it’s the result of multiple touchpoints over a period of time. Subject Matter: specific keyword, vertical, topic, etc. You want to be able to track every touchpoint.

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