Influitive

OCTOBER 11, 2015

The good news is that there’s a group your prospective customers will trust who can speak on your behalf: your current customers. This social proof will help you attract more prospects, close more deals and shorten the sales cycle. Then thank them for their contributions and promote their online profiles. Final selection.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Hubspot

OCTOBER 11, 2015

While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too. But profiles that appeal to prospects are significantly different than those that catch recruiters' attention. That said, their page better be complete, current, and compelling.

Profiling 59

Profiling Linkedin Hubspot Tips 59

Advertiser: ZoomInfo

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

Ideal Customer Profiles

Advertiser: ZoomInfo

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?

Ideal Customer Profiles