Sun.Jul 26, 2015

Remove direct-marketing-measurement
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Why Media Consumption Statistics Shouldn't Drive Marketing Investments

B2B Marketing Directions

Source: Mary Meeker, Internet Trends 2015 As in past years, this slide has provoked a significant amount of commentary in advertising and marketing circles. But are high-level media consumption statistics a reliable guide for how companies should spend their advertising and marketing dollars? The 2015 slide is shown below.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST