conversion-barriers 
Marketing Insider Group
JUNE 28, 2015
I’ve had fascinating conversations with people I admire about how walk/don’t walk signs look different in various parts of the world and why. She talks about a conversation she had with a CEO and recognized entrepreneur known for disruptive innovation. They are perpetual students with constant curiosity. Accountability – Own things.
Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot
It’s time to lower the barrier of entry around AI and empower marketers to take control of their future. How to build conversational experiences that accelerate the buying process. Marketers know artificial intelligence is the future. But ask them why and how they’ll use it…and you might see a few eyes glaze over.
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