Tue.Feb 24, 2015

Remove cost-per-click-sem
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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. how much each desired action is costing in the aggregate, and. which precise keywords are generating those actions at the lowest cost.