B2B market research – 10 unique features
Savanta
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? There are fundamental differences between B2C and B2B markets. B2B research differs from B2C research in 10 key respects: Mixed methodology studies are more common in B2B. Well in a nutshell, yes. The example is tongue-in-cheek, but the point is quite serious.
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