Andrew Lucyszyn. One of the most gratifying aspects of the consulting trade, aside from the trading cards with your picture on them and the free-flowing Super Tuscans in the break room, is delivering a level of web analytics understanding to clients who, because of their industry or their team’s focus or some other reason, neither thought they could get it nor ever thought it was relevant. That’s no longer the case, of course. For this, Google deserves a ton of the credit. What’s also beautiful is that Google Analytics improves all the time. MORE >>

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  But these days, business events are taking off in new directions, empowered by advancements in digital technology.  I’ve been keeping an eye on some of the new developments, and happily share a few here. . Harnessing attendee word of mouth. private social network for attendees. Events designed for both virtual and live audiences. And the content has to be terrific.”  MORE >>

Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Getting in to the details, however, can be where people get lost in the weeds.  Maybe you’re not sure how to segment your list more effectively. Perhaps you need some direction on creating a good looking email campaign. ll try to give you some tips that will help you when thinking about the logic and flow of your more powerful lead flow programs. Conditional Nodes. MORE >>

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It's no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website's visual content and images to get found in Google's Image Search. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right? You will after you read this simple tutorial! MORE >>

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were  107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed  on YouTube every day. do this to show how many people are using the web, to preempt the “My customer doesn’t use the Internet” conversation (yes, I still hear that). But the stat I want to talk about today is the number of blogs on the Internet. MORE >>