Fri.Apr 13, 2012

Trending Sources

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Budgets determined using Texas Instruments’ calculators.  Then computers came.  Wordperfect and Lotus123. Then Compuserve and Prodigy …  You also had Thomas Register and mailing lists to find leads…. could go on, but I won’t.  Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. 

“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

The Point

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. Bob has worked with more than 100 technology companies during his career, and is currently Managing Director at Firebrick Consulting , a firm devoted to helping technology companies drive revenue growth.

Why You Need a Catch & Release Program for Subject Matter Experts

B2B Marketing Unplugged

When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, brush the Cheetos dust off his shirt and get him in front of my customer’s IT director this week or they won’t buy the upgrade”. If you are lucky enough to have such creatures, you know that sooner or later, there are questions or customers that simply demand a greater level of expertise or seniority. Let’s stereotype: Hermit Crabs. Demo Dudes.

What’s in a domain? Establishing your social business brand

WindMill Networking

Businesses come and go.  Not fully satisfied with his original response, I recently asked Chris if he had any less grief today concerning his original online branding decisions. Chris has established what corporate accountants call “ goodwill ,” reflecting a significant financial value that can extend well beyond the tangible assets of a business.  For better or worse, people know I’m me.”

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

More Influence Hocus-Pocus

Paul Gillin

A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery. Finance in the online media category. Great, so now what? Unmetric doesn’t offer a whole lotta help.

6 Lead Nurturing Strategies for Beginners

It's All About Revenue

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. But what if you’re new to the practice and just want some help to get started. Here are six strategies to review before you launch into lead nurturing. 1. Repurpose Existing Content.

How In-House and Outsourced Marketers Can Work Together


In the past few years, the word “outsourcing” has gotten a bad rap. So much, that often I hesitate to use the word at networking events—or at least I’m quick to qualify it. When you hear the term “outsourcing,” you imagine you are getting a lower cost, lower quality alternative (usually thinking international also). Well, outsourced marketing is a bit different.

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Savvy Week in Review - April 13

Savvy B2B Marketing

Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis. Eye-opening overview of statistics on the next generation of consumers. This will undoubtedly have repercussions in all areas of business and marketing.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Closed-Loop Marketing Works


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. To many, setting up closed-loop reporting has remained too hard and confusing to implement. Let’s find out! News & Notes

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Welcome to Lauren Carlson from Software Advice

Tomorrow People

I'd like to welcome Lauren Carlson from who will be contributor to our blog. Lauren Carlson is a writer and online marketing professional in Austin, TX. She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate.

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Sales Checklist: How Do You Prepare Your Day for Success?

Sales Prospecting Perspectives

Summer is upon us and so is the time of the year for weekend getaways. Before work this morning, I was preparing for a weekend getaway of my own to Cape Cod. stood in front of my empty duffle bag and made a checklist of the essentials I would need to pack; toothbrush… check… sweatshirt…check, and so on and so forth. have always been the type of person to make checklists in my head and I realized that I do the same thing when I tackle my day at work. It’s the absolute first thing I have to do when I walk in the door… Check! Blog post… Check

B2B Marketer: Have You Backed Up Your Marketing?

B2B Marketing Traction

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Do you know how to access these platforms? Do you have your content backed up, just in case?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

An Uncomplicated Approach to Conducting Solid Market Research


Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually. do it. many marketers draw a blank. First, How to Conduct Market Research. Hop on Social Media.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Finding the right marketing automation (MA) platform for your company can be a daunting task. According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. This means that picking the right automation vendor is a lot harder than choosing a flavor of ice cream at Baskin-Robbins. Where Do I Start? dynamics.

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles blog roll blogging marketing puzzle

Is Being A Social Media Jack of All Trades A Good Idea?


Getty Images via @daylife. If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Would you have another combination that would make better sense for your business? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age. Is it truly possible to be a master of all of those social media outlets? What works today might not work this evening. Are you ready?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. The CMO Guide to Inbound Marketing [Infographic] Clearly, an inbound marketing and “content

When in Doubt – Start Marketing

Great B2B Marketing

One of General George Patton’s guiding principles was, “When in doubt, attack.” This sentiment was also expressed by many other famous military commanders. Their point was that although conditions are not always right and the outcome can be uncertain, you are usually better off going on the offensive and generate leads instead of sitting back and waiting for perfect conditions. This is equally true with your B2B marketing efforts. So why do we hesitate instead of acting? Here are five common reasons: Fear. We are afraid that what we do will not work properly. Lack of knowledge. Right? Wrong.

Got Interest in Pinterest? How to Pin Like a Pro

Vertical Response

Our Training & Education Manager, Jill recently blogged about Pinterest and boy, did we get a response. In fact, it was our most popular blog post in the first quarter so we’re back to share a few Pinterest tools that’ll have you pinning like a pro. In fact, it’s the 3rd most popular social network in the U.S so you might want to get “on board” and check it out.

INFOGRAPHIC: The Periodic Table of Social Media Optimization

Client Bridge

Search engine optimization (SEO) is the process of streamlining a website to focus on the exact message (i.e. keywords) that you want to show to the world. Social media can also be optimized (SMO) to pull in the exact traffic that you want. From Inmotion Hosting, here's a detailed infographic of the tools you can use to optimize your social media messaging. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa. Follow Lisa on Linkedin at  [link].

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together


In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. He’s also been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR, Financial Times, Adweek, and Reuters.

Laugh and Learn with Find New Customers – Episode 56 – Repo Man

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. In this show, he illustrates how even very small companies can take advantage of online videos to promote their businesses.

Creating a Multilingual App for Your International Audience [SnapApp FAQ]


While SnapApp is located within the United States, this does not mean that our platform is confined to this region only. In fact, we have reached several countries with our product and are in hopes to expand even further across the globe. Therefore, the language that you use to build your app will be the language that appears once the app has been deployed. Input text in your own language.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.