Thu.Apr 12, 2012

Trending Sources

The CMO Guide to Inbound Marketing [Infographic]

Modern B2B Marketing

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore.

CMO 41

Three questions you must ask before you rebrand your business

Tomorrow People

If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding?

A Cloudy Outlook for Instagram. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons

What Makes You Fascinating?

B2B Marketing Insider

Do you think you are fascinating? What if I told you that you most certainly are fascinating and that there is research to prove it?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Social media marketing tutorial: Google Glass social media campaign

Sazbean

Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page.

Content Marketing for In-Person Events: 15 Ways to Extend Your Reach

Junta 42

Last month we talked about public speaking and presenting tips for business and professional speakers.

5 Keys to Successful Lead Nurturing

Fearless Competitor

This is a webinar presented by b2b demand generation expert Jeff Ogden of Find New Customers and sponsored by @datadotcom. Register here. As many as 9 out of 10 visitors to your website are not ready to buy, according to expert Brian Carroll of MECLabs (I interviewed Brian for Mad Marketing TV too.)

When It Comes to Your Marketing Leads, Quality and Quantity Count

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Your social media faults are not in the tools but in ourselves

Biznology

Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for.

Media 32

How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here.

Work 20

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website?

4 Reasons Why Social Media Apps Rock the Mobile World

WindMill Networking

“There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years.

Skype 21

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Support Your Supply Chain with B2B Social Media

Social Media B2B

Social media can help B2B companies connect with customers, partners and vendors in many functions, and one function that is barely talked about is the supply chain. A recent survey with supply chain decision makers was published, and the results were not surprising.

6 Simple Steps on Preparing for Your Next Sales Meeting and How Technology Can Improve This

Sales Intelligence View

The days of asking a buyer the question, “So, what do you do?” ” are long gone. With so much information on the Internet these days, why is a buyer going to be perfectly fine with a meeting or phone call from a sales rep who didn’t take the extra steps to even look at their website? Buyers expect you to know everything about their company in and out. Because a buyer want a sales professional who understands their business and how it can be improved.

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

Hubspot

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up.

Social Media vs Teleprospecting: Integrate it, Don't Replace it

Sales Prospecting Perspectives

Over the years I have seen a lot of different marketing tools come out that will lessen the need for cold calling. They are usually brought to market as being more effective than dialing for dollars. The truth is, we want to think that these tools are more effective than calling because running a good inside process can be a pain in the -.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

WordPress Leads the Blogging Platform Pack

Sazbean

IDG News Service (New York Bureau) — Despite a growing list of alternatives, WordPress continues to be the most popular blogging platform among the world’s most popular blogs, a study has found. WordPress is used by 49 of the world’s 100 most popular blogs, according to a survey posted Tuesday by Pingdom, a company that offers a service to test website uptime.

Optimizing Brand Posture on Facebook

Manhattan Marketing Maven

It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands.    But the numbers are startling.    3 in 5 Facebook users have not friended or liked a brand. 78% of those who like brands, friend fewer than 10 brand pages. Only 1% engage with brand pages. Just 4% prefer to received brand promotions on Facebook.

5 ways your marketing team can reach more people with an.

Volacci

The Customer Is Not Always Right - VR Marketing Blog

Vertical Response

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Delivering Business Results with Social Media – Keynote Talk

Fearless Competitor

Driving Business Results with Social Media. View more presentations from Find New Customers, Inc. Recently, Jeff Ogden( @fearlesscomp ), President of the lead generation company and global marketing firm Find New Customers delivered the keynote talk at the BMA-NJ Social Media Symposium.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners , an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Upon Further Diagnosis…

ANNUITAS

A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. We came to the conclusion that by and large, B2B marketers are at a stage where they DO KNOW what needs to be done and where their organizations need to go.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Selling Tactics that Work – Recap

Sales Intelligence View

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas.

Is Social Media Better at Getting You Fired, or Hired?

B2B Memes

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal. What was his offense? Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission.

McKinsey Consulting is a Media Organization

Marketing Edge

You have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post marketing