Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Less than seven days after launch, the video already has over 10 million views on YouTube. In this week’s Future of Engagement, host Murray Newlands looks at the social media marketing Google did to launch its latest product and it serves as a sort of tutorial for SMM. Highlights. MORE >>

Do you think you are fascinating? What if  I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech  conference where I learned from an amazing keynote speaker,  Sally Hogshead  (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?” ” Sally explained that “fascination is an intense emotional focus. Because when customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you.” ” I was definitely intrigued. MORE >>

This is a very powerful question. Imagine that you could predict how your customers will react to your next marketing campaign or product launch. What if you could do that for all your marketing campaigns? Many companies are focused on optimizing their web pages or changing their headlines. Many focus on their corporate message or their differentiated customer conversation. At the end of the day, all the differentiated messages you can develop and headline changes you can make, won’t make a difference if they’re not connected to what your customers want. What are they afraid of? MORE >>

Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate event producers on how they could effectively extract content from an event to drive pre- and post-content marketing efforts. According to CMI/MarketingProfs B2B Content Marketing research , 56% of companies hold some kind of education-based customer or prospect event during the year. cmworld) for the event on as many slides as possible. This promotes customer and prospect sharing. Unbelievable. MORE >>

“Social” anything is the hot topic in every industry and sales is no exception. Social selling is here and it can pay enormous dividends for sales teams looking to hit and exceed their sales quotas. For For this roundtable, we have gathered SalesGurus who understand social selling and provide real tactics and real stories of social selling results. In this event, attendees discussed: - Social selling tips and tactics that are proven to work. Advice on how to get started without compromising time. Tools and other applications that can make a positive difference. Social selling success stories. MORE >>