Wed.Apr 11, 2012

Trending Sources

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment?

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What do I write about?

grow - Practical Marketing Solutions

In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. You don’t need to have the right answer. You need to find the right question. Go there.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. So how many banners really go unseen? trillion online banner ads were served in 2011.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon. Reach out.

4 Ways B2B Marketers Can Take Advantage of Instagram

It's All About Revenue

by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. Curate Your Fans Work. It’s the same on Instagram. Host a Contest. for a Instagram shoot.

Email bankruptcy and internal social networking

Biznology

Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work? So, if you don’t count yourself as a laborer, what is your real work?

To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.

WindMill Networking

There’s a lot of interest in Pinterest now. Not only is it is a new social media channel, its approach is fundamentally different from other social media channels. It has the “sharing” quality that makes Twitter and Facebook powerful. But its focus is visual first and foremost. From focusing primarily on sharing images to the “pinboard” layout, Pinterest is a truly visual social media channel.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

LinkedIn Launches More Robust Content Targeting & Reporting Options

Hubspot

If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this. Yesterday, Business Insider reported that LinkedIn will be rolling out two new features for company pages, 'Targeted Updates' and 'Follower Statistics.' Targeted Updates. Companies can segment by the following variables: Company Size. Industry. Job Function. Seniority.

Beer Night And The Power Of A Great Corporate Culture

Sales Prospecting Perspectives

Every Thursday is call blitz day, where we challenge the team to increase their outbound call volume by 50%. We buy lunch and treat everyone to a cold beer after work to reward a tough day in the cold calling trenches. Unfortunately, I am not able to make many of them due to a long commute and my two sons busy after school schedules. This past Thursday, I was able to make it, and what a reception I received! arrived at our usual spot to be greeted by cheers from about 20-30 of AG’s best and brightest. Wow, and I had yet to pull out my credit card! You get where I’m going with this.

How to Select the Right CTA for Every Page on Your Site

Hubspot

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. CTAs are a great way to do that. But surely there should be more of a science involved than just slapping a CTA button on any page on your site willy-nilly. Here's how. Voila!

How to Cheat at Inbound Marketing

Modern B2B Marketing

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Sometimes you just need a quick and dirty cheat sheet that tells you everything you need to know. Things like: What is inbound marketing?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How to Demonstrate the ROI of Social Media

Marketing Finger

As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Q. Pacific, 8:00 p.m.

Strong Growth Starts With Great Leadership

Modern B2B Marketing

by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal. In recent years this growth imperative has been amplified because of the post-recession economic challenges with which we’ve all had to grapple. Lead, Follow, or Get Out of the Way.

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs.

How to Fully Take Advantage of LinkedIn

Sazbean

Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces. What we’ve learned is that for many professionals, LinkedIn is one of those networks they know it’s important to be on, yet they aren’t on it, don’t completely fill out their profile or they fill it out and rarely come back. LinkedIn is the professional social network with more than 150 million users in 200 countries (according to LinkedIn). chose LinkedIn, and it proved to be a topic of interest because I had a full house! News & Notes

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

How to Impact Revenue Cycles: 4 Key Areas for More Wins

Sales Intelligence View

Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs.

INFOGRAPHIC: Inbound Marketing Funnel

Client Bridge

From Smart Insights, here's an infographic that shows the entire inbound marketing process. View Original Article

Measuring the Value Social Marketing and Media

VisionEdge

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, used the term to describe the application of commercial marketing principles to health, social and quality of life issues. to help the company build its business. billion in 2009.

Introducing SmartForms: Increased Conversions, Decreased Costs

B2B Lead Blog

Although I typically try to keep ReachForce-specific information at a minimum here at the B2B Lead, every once in a while there’s news that would be absolutely criminal not to share. Call it a moral imperative. Today we announced the release of SmartForms - a game-changer for B2B marketers (and a

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Lead Nurturing Gives the Biggest Bang for your Marketing Dollar Today

Fearless Competitor

Join B2B marketing expert Jeff Ogden in a webinar on April 19th at 10:00am PT/ 1:00pm ET entitled “ 5 Keys to Lead Nurturing Success ” sponsored by @Datadotcom. According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today. Want a return on your marketing spend? Invest in lead nurturing! Why is Lead Nurturing so important? Jeff Ogden. 9 out of 10 or so visitors to your website are not ready to buy today, but most of those will buy eventually. That’s lead nurturing.

The Results Are in! Takeaways from VR Email Tests: Personalization Edition

Vertical Response

Another quarter, another test ! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The Tale of the Tape. ” So we decided to put this theory to the test. We chose to perform said test on our series of pipeline messages to recent sign-ups. What do you think?

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Why Facebook’s New Timeline for Brands Should Be Embraced – Guest Post

Fearless Competitor

Jeff Ogden, President of the lead generation company and global marketing firm, Find New Customers is pleased to present this guest post by Caeden MacGregor of SEO in Vancouver. Bio follows the post. Agile business owners can make the recent changes work for them. Every few months, Facebook changes its layout to widespread, ineffectual protest from those who prefer the “old Facebook” (about which they were fuming a few months earlier). Here’s why: Timeline gives your brand a sense of history. Conversation is more important than likes. About The Author.

How to Publish Apps on Your Facebook Tabs

SnapApp

With the release of Facebook's Timeline layout, and SnapApp's free Facebook Landing Page option, we've made it easier than ever to have the ability to easily add apps to your Facebook Tabs! The video, below, walks you through SnapApp's Facebook functionality, including how to set up in-newsfeed question answering, like-gating, Facebook mobile, and, of course, how to add Apps to your Page. From SnapApp's easy-to-use interface, you can: Choose the Facebook page where you'd like to host your app (great if you manage multiple pages!). Create a new a new tab or replacing an existing app. Uninstall?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.