Tue.Apr 10, 2012

Trending Sources

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

Guest post by {grow} community member Tom Webster. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Perhaps he underestimated the problem. In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook.

15 Things People Absolutely Hate About Your Website


One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. Shhhh!

Content Marketing: 6 Steps To Sell It In [Slides]

B2B Marketing Insider

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks. All Marketing Is Content.

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Four questions you should always ask a branding agency

Tomorrow People

Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business? It will help ensure that they create a brand that truly reflects you and where you want to be.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Answers to Your Google+ for Business Questions, Part 2


A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch of questions and answers. I hope they answer your questions. And I have really enjoyed answering them. Q: What are the benefits of selecting one type of category over the other? So, what would PR Running do? Thanks again!

The Four Stages of Community, and How They Relate to Your Community Management Goals

Ad Your Comment Here

The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. There are three common community structures: Exclusive, Discrete and Distributed.

Think your Linkedin Company Page is Perfect? Think again.

EMagine B2B Blog

In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.]. LinkedIn Social Media

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Social Media for B2B Sales – The 16 Rules of Engagement

WindMill Networking

Are you ready to become active in social media as part of your B2B sales effort? You need to be aware that, just like any sport, there are rules. If you are preparing to go into battle, and selling is a highly competitive contact sport (maybe even a blood sport), there are always specific rules of engagement. Here we go! Be real. You don’t need eyes and ears to spot a phony. Be yourself! Be honest.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blog Comments: Chaos or Currency?

B2B Memes

Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. I believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments. Then figure out how much you’re spending to maintain comment communities that are civil, vibrant, and not an embarassment sitting just below your own work. You’d probably save a bundle on therapy for authors alone.).

PowerViews with Jonathan Farrington: Stay Focused


I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. It’s an honor for me to have as my very first guest Jonathan Farrington who is the CEO of Top Sales Associates and the Managing Director of Jonathan Farrington & Associates. Sales Execution.

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How to Track, Analyze, and Improve Your SEO Strategy


This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! Establish Your Baseline Metrics. What do you do?


5 Offers to Drive Lead Generation

Puzzle Marketer

If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database. If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Even more so when you can match them up with your sales data and discover little nuggets like customer lifetime value or simple conversions. It’s not completely free, but it’s close enough. Informational whitepapers.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

What Facebook’s Purchase of Instagram Means to B2B Marketers

Social Media B2B

Yesterday Facebook bought photo-sharing site Instagram for $1 billion, but you already know that as a B2B social media marketer. If you don’t, you really need to check your news sources and how you keep up with social media activity. I saw it online, in my social streams, and even heard about it on NPR. It was hard for everyone to ignore the billion with a B price tag for an app.

Meet Jeff Ogden, President of Find New Customers at the Content2Conversion conference in NYC this month

Fearless Competitor

Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event later this month. Content2Conversion #B2BContentEvent. The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge.

What should my website redesign cost?

Confluent Forms

We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. The fields of web design and web development are filled with a wide spectrum of professionals, hobbyists, students, freelancers and outsourcing firms around the globe. And these are only some of the variables that contribute to the pricing. What will your website do for you? Distinguishing yourself costs money.

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All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media experts, Joe Pulizzi is always at the top of the list. A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. What is the Content Marketing Institute focused on currently?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Segment your list, create the email, send it out, evaluate results, repeat. Right? Well, not so fast. I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. Anatomy of an Email Marketing Campaign. Click to Enlarge.

Content Marketing Tools Series #5 visual.ly

Connect the Docs

About visual. Normal. 2012-04-10T09:32:00Z. 2012-04-10T09:33:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. About visual.ly. Visual.ly is The world's largest community for sharing infographics and data visualizations. Here are interesting 4 features that make visual.ly unique. But with visual.ly profile and share. Other

The 3 Act Structure of a Month: Sales Insights

Sales Prospecting Perspectives

Most modern stories and screenplays are broken down into three integral parts – the Setup, the Confrontation, and the Resolution. Traditionally, both the setup and the resolution are much shorter in length than the middle portion of the story, which weaves through a multitude of distinct confrontations. Now, let’s compare that to your regular four week work month for your Inside Sales team. The first week of your month would be deemed “The Setup” Day One, you’ll start with a clean slate, but naturally you still have goals and quotas to meet.

Do You Need a Specialty Copywriter?


It's easy to understand that not every freelance writer is a good match for every marketing project. Yet, how can you recognize when you need a specialty writer and identify what kind of writer to seek? These ideas can help your search. You need a writer with specific technical or subject knowledge. Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. A specialty writer, such as a technical copywriter, brings strong knowledge to your projects. Your project requires a specific writing style.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

VIDEO: Using Video to Market Your Business

Client Bridge

From Entrepreneur.com, here's a short video of Chris Brogan explaining how businesses can leverage video in unexpected ways for marketing. View Original Article

Video Marketing Expert Robert Kothe interviewed by Jeff Ogden of Find New Customers

Fearless Competitor

In this special episode of Mad Marketing TV, Jeff Ogden of Find New Customers , the Fearless Competitor interviews video marketing expert Robert Kothe owner of Factxback.com and author of Millionaires’ Secrets Revealed. Factxback.com specializes in websites and video production. In this video Jeff and Robert discuss: - How to get found on Google.com using Youtube.com.

Interactive Video Player INGAGE Gives Users Active Choices While Viewing


Read the news release. Be Sociable, Share! Tweet. News Releases

Facebook Stuns and Acquires Instagram. What Does it Mean?


The Internet was abuzz yesterday with Facebook?s s acquisition of Instagram for a staggering $1 Billion. Instagramers took to the web broadcasting their thoughts, with some announcing plans to delete the app now that Facebook was involved. Not all the talk was negative. Social media mavens began discussing its implications for Instagram, Facebook, and how it affects the social game as a whole.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Webinar: Turning Website Data Into Business Intelligence


Want to know how to derive meaningful business information about your customers, clients and prospects? Join our webinar on Wednesday, April 18 at 2:00. Bill Balderaz, President of Fathom Columbus, and Alison Circle, Director of Marketing and Strategic Planning for The Columbus Metropolitan Library, will help you go beyond numbers and graphs to pure business intelligence that can shape product-development and customer-service decisions. Sign up today. Be Sociable, Share! Tweet. Events

Fathom Blog Wins Competition in Field of 64 Search-Marketing Blogs


Search-marketing blog PPC Hero pronounced Fathom’s blog the winner of its Search Marketing Madness vote-off. Be Sociable, Share! Tweet. Media Coverage