If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? Eeewww!). ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. decided to write down the ways. Conversational. MORE >>

by Jason Miller It’s been called the most important development for business in social media this year and it’s just a week away from rolling out universally. In this infographic we explore the anatomy of a timeline page for business while detailing the important new features B2B marketing professionals need to know about. Have you switched your business’s Facebook page over to the new timeline yet? What new features do you think will be the most useful? Please join the conversation in the comment section below. B2B Marketing Infographic Social Media b2b marketing B2B social media MORE >>

When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation. Below are 10 Tips that can help make you a success on Twitter. Tweet 10-20 times throughout the day. Be active. Give them advice. Add it. MORE >>

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. And where there are landing pages, there is data. Or at least, there should be. And you know how we feel about data. Interested in how your landing page analytics can help you make better marketing decisions? The Metrics You Need for Success. It's true! MORE >>

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” ” Most of the answers you will find are from the service-providers who make money on PPC. Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. PPC pro? MORE >>