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Mon.Mar 19, 2012

serp-purchase-intent

Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. A Search Engine Land case study cited these effects when Honda experienced a 16% increase in brand affinity, a 42% increase in brand recall, and an 8% increase in purchase intent when ranking highly for both an organic and paid search term.

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