As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity, and some of them came to love the fast-paced driving down twisty mountain roads. MORE >>

You've probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z's South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. So what was all this hoopla for? And who cares? About the #JayZSyncShow Campaign. Okay, I still haven't answered the second question -- who cares? How to Run a Successful Twitter Campaign. wd0BDe. MORE >>

Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers. Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue. The most popular ways of content marketing are blogging, social media and video. Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick. Blogging companies get up to 55% more Traffic. MORE >>

Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general tips for interactive marketing. Here’s my list of stupid things smart marketers do: 1. Blindly execute social media. Many marketers make the mistake of underestimating the power of social media when used correctly. Don’t create a page if you don’t have anything to say. That flag says you’re spamming me. MORE >>

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid,  links. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. Whether its a junior high, high school or college student, researching anything from the paintings of Pablo Picasso to the writings of William Shakespeare to the mating habits of zebras, the odds of such of search resulting on a paid ad click are virtually zero. MORE >>