Wed.Mar 14, 2012

Trending Sources

Straight Talk on Social Media Gurus

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I love experts. These folks have invested their own time and money learning something so I don’t have to.

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States.

Media 68

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however.

SEM 63

Selling the C-Level: 7 Content Marketing Myths Debunked

Junta 42

During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all.

B2B 52

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

4 Surprisingly Easy Ways to Generate Awesome B2B Content

Marketri

Committing to blogging and the process of content marketing is often a big hurdle for our clients. They see the benefits of blogging but it takes some time to achieve buy-in.

How to Use Google+ for Business

Biznology

Image via Wikipedia. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts.

Business Blogs and the Parisbas Tennis Open

Writing on the Web

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs?

Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th

Fearless Competitor

The B2B demand generation expert, Jeff Ogden of Find New Customers , a national speaker for the Business Marketing Association , has been invited to deliver the keynote speech on Social Media for Busines s at BMA-NJ’s Social Media Symposium.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Stupid Things Smart Marketers Do

Sazbean

Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general tips for interactive marketing. Here’s my list of stupid things smart marketers do: 1. Blindly execute social media.

Spam 30

Why Every Business Executive Needs to Create an About.Me Profile

Fearless Competitor

If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Over 40 recommendations there!).

The Sales Association Launches SalesProCentral

Aggregage

The Sales Association has unveiled SalesProCentral generously sponsored by Leads360. The Sales Association is the premier professional society dedicated to sales and business development professionals.

Plantronics UC Toolkit, Wireless Voice Office Assessment Tool

The ROI Guy

Plantronics, the leading makers of audio communication solutions such as corded and wireless Bluetooth and DECT headsets was fielding many inquiries from customers who needed help configuring the best wireless headset solutions to support enterprise Unified Communication (UC) installations.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Does Your Website Have Too Much Social Media Scenery?

WindMill Networking

If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!” widget with our social media icons or even Facebook and Twitter widgets showing our latest tweets or posts is a common practice.

4 Content Marketing Lessons from the Kony 2012 Campaign

Modern B2B Marketing

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.”

How to Run a Twitter Campaign the Right Way (#JayZSyncShow)

Hubspot

You've probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z's South by Southwest Amex Sync Show?

The Anatomy of a Successful Facebook Post

SnapApp

A successful Facebook post for your business shares a lot with successful personal posts -- only more appropriate for "general audiences" and more focused on a specific result.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

You & Your Data

Manhattan Marketing Maven

You've probably been hearing a lot about Big Data; huge databases accumulated by companies. The challenge is to make sense of that data in ways that personalize the experience for consumers and sell more stuff.    The other faster moving data trend is collecting different sets of data, linking them and automating them to serve specific purposes. A huge number of start-ups are based on this premise.

GPS 6

How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Are You Forgetting to Ask These Questions?

Jill Konrath's Fresh Sales Strategies Blog

Tibor Shanto , CEO of Renbor Sales Solutions and co-author of SHifT (a book on trigger events), shares how his own expertise actually hurt his sales success. It's hard to believe that you can be too smart in this business, but as you'll soon discover, it can happen.

INFOGRAPHIC: SEO Automation

Client Bridge

From SEO for Salesforce, here's an infographic guide to automating the search engine optimization process. View Original Article

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Never Forget to Ask Follow-Up Questions

Jill Konrath's Fresh Sales Strategies Blog

Today Tibor Shanto , CEO of Renbor Sales Solutions and co-author of SHifT (a book on trigger events), shares how his own expertise actually hurt his sales success. It's hard to believe that you can be too smart in this business, but as you'll soon discover, it can happen.