Thu.Mar 08, 2012

Trending Sources

Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. The Content Marketing Challenge. Blogs. Newsletters.

7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy. And skipping steps is not how a great company that stands the test of time is built. Brand strategy is the how, what, when, and to whom you plan on communicating your product or service.

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The 5 New Must-Have B2B Marketing Skills

It's All About Revenue

by Elle Woulfe | Tweet this It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. And many of these skills may not be top of mind. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. 1. Content Marketing. To generate leads and revenue, you need to offer something.

Fire 1.0 A {growtoon}

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons} joey strawn social media cartoon social media humor

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Time to Retire Old School B2B Web Practices

Marketri

The B2B marketing world is changing. Web sites are the “hub” for many B2B marketing programs especially among professional services firms. Resource rich content pulls visitors to the Web site. Savvy social media programs push the news and thought leadership out. ” Believe it or not, the Web world has changed and you will now be considered “Old School.”

Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Hubspot

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? When a user creates a list, only he/she has the power to edit it. interesting.

Email Marketing: The Customer-Centric Culture Failure

Conversionation

Earlier this week, I received Econsultancy’s Email Marketing Industry Census 2012 report. It shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email ranks second after SEO, when it concerns reported ROI and this [.]. Blog Connected marketing Email marketing Inbound marketing Research customer-centricity Econsultancy email marketing HubSpot personalization ROI segmentation

Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15

Fearless Competitor

Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. Visit  [link]  to learn more.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the probability of becoming a best-selling fiction author is on par with the odds of winning the lottery. While being attacked by a shark. And struck by lightning. Simultaneously. Twice. So I went into engineering instead. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. Be original!

Social Media Event Marketing – 6 Things to Do Before Your Event

WindMill Networking

I had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Social media can be a powerful way to promote your event beforehand, while in progress, as well as keeping the conversation going afterwards. Google Plus and creating a LinkedIn Event page should also be added to this list.

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. 1. You are buying lists for your sales team. Last year I was interviewing for a sales position and was analyzed by how well I could cold call a list of 100 low-priority prospects. It’s just a tweet.

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The Golden Question For Inside Sales: What Metrics Are Good Metrics?

Sales Prospecting Perspectives

I recently read a great question from one of my LinkedIn groups, Inside Sales Management: “Is anyone measuring activity rather than opportunities? If so, what activities are you measuring and how? Our operations team frequently re-evaluates which metrics to capture for our clients and strategic ways to use Salesforce.com and other tools to gather this data. Obviously, opportunities would be the industry standard, but what other information could we capture and share through reporting that would be of value to our customers? Adding value to the database. Cleansing Data).

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Could a Mascot Help You Grow Your Community?

Savvy B2B Marketing

In the past we have taken on the topic of humor in B2B. In a Savvy Speaks post - Did you hear the one about the…… ? and in a few posts citing examples of B2B campaigns that had used humor very effectively in WTF, B2B? Lighten up already! Examples of Humorous B2B and Who says B2B is boring! This week I attended DemandCon in San Francisco and saw several examples of B2B companies using humor very effectively in campaigns, videos and trade show booths. Below is a brief synopsis of the two case studies she shared. Iggy Wanna – Open Kernel Labs. He is a bit of a shy mascot.

What Dr. Seuss can teach you about copywriting | SEO Copywriting

Content Marketing Today

Written by Heather Lloyd-Martin. Looking for some writing inspiration? Why not check out some Dr. Seuss books. Learn what Dr. Seuss can teach you about good copywriting. Confession time: I love Dr. Seuss. The words to One Fish, Two Fish are stuck in my brain. have a Dr. Seuss watch. have Dr. Seuss books on my iPad. watch “How the Grinch Stole Christmas” ever year. But it’s more than that.

Measuring B2B Marketing Success

Great B2B Marketing

Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers. Well, we find that in this world of Web 2.0, commitment to advertising synergy…” blah blah blah. But the fact is that good marketing is both an art and a science. Unless you can explain concisely how your department measures and reports on work output, you will not be recognized as a good marketer, let alone be viewed as indispensible in a tough economic climate.

8 Marketing Experts Discuss Social Media Surprises & Planning for 2012

Sazbean

Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. These devices allow much deeper engagement online than just your typical cell phone. News & Notes

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. 1. Sales 2.0

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). The ROI model is therefore relatively simple. Has your business embraced the power of the app yet? What’s your view? Then content ads.

PPC 8

Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?

Content Dilution (and How to Avoid It)

Sazbean

A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. Over the years, he’d perfected his clam chowder recipe – focusing on finding the best ingredients and carefully preparing each bowl by hand – and the locals thanked him with their dollars and their loyalty. Word spread about the famous clam chowder and people would drive dozens of miles out of their way just to get a bowl on a cold winter day. But in order to grow, he had to cut operating costs and maximize revenue.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies). Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. The ROI model is therefore relatively simple. Has your business embraced the power of the app yet?

PPC 6

Seven Spring Break Diversions for Marketers

B2B Marketing Unplugged

Hooray! It’s Spring Break! Time to reconnect with your kids by imposing them on an airplane full of people or dragging them off to grandma’s or holding a Dora marathon in the comfort of your home. No kids? Well you can keep busy during a quiet week at the office while your co-workers’ kids experiment with shredders and glue sticks. Dedicated marketers can be forgiven, however,  if their minds wander away from picking Goldfish crackers out of the humidifier and consider more grown-up things. Like who the heck scheduled a break with only two weeks left in the quarter? Oh, right.

The Value of Honesty Impacts Revenue

Modern B2B Marketing

by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens.

Never Give Away Your Profits

Jill Konrath's Fresh Sales Strategies Blog

Mark Hunter , author of High-Profit Selling (a hot new book I highly recommend) shares how he learned to deal with a prospect who was continually on his case to cut him a better deal. With a big sale on the line, it's always a challenge to handle these delicate situations. used to hate to call on Mr. Big. Back then, I was working for General Foods, selling consumer goods to Mr. Big's company.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.