There are a few things bugging me that I'd like to air out. Over the last few months, I've seen and experienced some things that make me wonder if B2B marketing is evolving or stuck in the mud and applying old thinking that no longer works in a new context. Here are some examples: Marketing speakers who still lead with a 5 minute "About my company and products" intro. Snooze. "Experts" who have presented the same framework for years but talk about how the market environment is continuously changing. Disconnect. Contests to gain followers or Likes. Wrong goal. Boring. MORE >>

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile. When a user creates a list, only he/she has the power to edit it. How to Create an Interest List. interesting. MORE >>

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. You are buying lists for your sales team. Last year I was interviewing for a sales position and was analyzed by how well I could cold call a list of 100 low-priority prospects. It’s just a tweet. ”  . MORE >>

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss! MORE >>

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Full bio follows the post.). Joe was also a guest on Mad Marketing TV, which you can watch here. Thank you for this great post, Joe. Please let us know what you think of this guest post by entering your comment below. Joe Pulizzi. _. This makes sense, right? print components. Online. The Blog. Print. MORE >>