Tweet When I explain to prospects and clients how to get more leads from their sites, I sometimes think my expertise is too “simple.” ” That is, until I find a site that’s a great example of how NOT to do things. I’m currently doing competitive research for a client and ran across a site that’s very well done. The company has incorporated a great deal of informative content, the site includes testimonials, case studies, and press releases. It’s a great site. Call the company** — hahaha — well, that’s just it. MORE >>

I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation. promise to post a link here on Toolkit as soon as it is released on the DemandCon BrightTalk channel! In the mean time download her recent eBook on Elusive Buyer 2.0 - How Marketers Move Them From Anonymity to Revenue. Some key hightlights include: Learn how to increase visibility into Buyer 2.0. MORE >>

Over the past few weeks, one sales training topic keeps coming up over and over again and if it’s coming up for me and my peers as a hot topic, I know it’s probably one that a lot of other inside sales leaders are talking about as well. The idea of ‘role plays' is the topic I’m referring to. Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. How often should you conduct them? When do you stop using them? You don’t. MORE >>

L ois Lane is a horrible speller and she’s considered a world-class journalist. Okay, so she is a comic book character. So what? Not to mention it’s a bit questionable how good a journalist she was considering she couldn’t figure out that Clark Kent was Superman, but that’s another debate all together). Journalists tend not to get bogged down in fine-tuning their prose because editors exist. But should any of us be wasting our time on comma placement and proper capitalization? Standardized spelling enables readers to understand writing, to aid communication and ensure clarity. Of course not. MORE >>

Most smart B2B marketers already know that the design and copy in a landing page have huge impact on the success of online B2B marketing campaigns — or even offline, if the call to action is to visit a URL. Many B2B marketers, however, don’t have a large enough universe of prospective customers to conduct [.]. B2B Marketing Best Practices B2B Marketing Messaging Adwords B2B Email Marketing best practices Landing Pages pay per click PPC Testing MORE >>