Sun.Mar 04, 2012

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3 Ways To Connect With Today’s B2B Buyers

Tony Zambito

Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition. 

Lead Nurturing: Build trust, win more deals by helping prospects – not selling them

B2B Lead Generation Blog

Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Want to marry me yet?” he asks. Girl rolls her eyes, hangs up and blocks his number. This is what lead nurturing is all about. Know whom you’re talking to. Tip #2. Tip #3.

My five biggest blogging mistakes

grow - Practical Marketing Solutions

I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. Here are some mistakes I’ve made, and sadly, in some cases, continue to make … 1) Pre-occupation with numbers. ” What a waste of time. There are no shortcuts. Arrrgh.

Sunday Learning | Why Comp Plans Don’t Work

Fearless Competitor

Almost all executives believe that compensation plans work – pay more for better performance. There’s a flaw however.  It doesn’t work. Dan Pink, New York Times best-selling author debunks some standard ideas on motivation. But instead, ideas like Self-Direction and Autonomy work. People look for Purpose. Every executive who sets compensation ought to watch this.

Plan 48

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.