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| || | BUYEROLOGY
MARCH 4, 2012 3 Ways To Connect With Today’s B2B Buyers
Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Not too long ago, reaching and connecting with B2B buyers was a straight forward proposition.
| | GROW - PRACTICAL MARKETING SOLUTIONS
MARCH 4, 2012 My five biggest blogging mistakes
I am creeping up on 1,000 blog posts — I’ve probably blogged “a bible!” ” So I’ve been reflecting on what I would have done differently if I had to start all over. Here are some mistakes I’ve made, and sadly, in some cases, continue to make … 1) Pre-occupation with numbers. am not good at the patience part. ” What a waste of time. Arrrgh.
| | IT'S ALL ABOUT REVENUE
MARCH 4, 2012 Has Your Database Been Hijacked by Imposters? [CHART]
by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. That means developing marketing programs that encourage visitors to voluntarily provide key pieces of information about themselves. For most marketers, the go-to strategy involves a web form that, once completed, will reward the visitor with some sort of mind-blowing content. But there’s a loop-hole.
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FEARLESS COMPETITOR Sunday Learning | Why Comp Plans Don’t Work
| SUNDAY, MARCH 4, 2012
Almost all executives believe that compensation plans work – pay more for better performance. There’s a flaw however. It doesn’t work. Dan Pink, New York Times best-selling author debunks some standard ideas on motivation. But instead, ideas like Self-Direction and Autonomy work. People look for Purpose. Treat people like people and not like horses (carrots and sticks work for horses, but not people.). Every executive who sets compensation ought to watch this. This video also matches the research done by Delivering Happiness. MORE >>
FEARLESS COMPETITOR Meet Jeff Ogden of Find New Customers at the Sales Management 2.0 Confererence in Philadelphia tomorrow am
| SUNDAY, MARCH 4, 2012
What’s the #1 problem faced by virtually every salesperson today? Answer: The lack of quality sales leads. If you are attending the Sales Management 2.0 Conference in Philadelphia tomorrow, look for the man wearing this special name tag. He’s President of the B2B demand generation and global marketing company Find New Customers. Find New Customers helps companies like yours design and deploy programs to attract, engage and win new customers. Sales need fewer higher quality sales leads. Find New Customers can help. Sales Management 2.0 Conference. March 5, 2012 • Philadelphia, PA. MORE >>
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