Tue.Feb 28, 2012

Trending Sources

The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . For B2B, it has been harder to translate B2C research dynamics into ways that would make the psychology of B2B buyers more readily understood.  Psychology of Buyer Choice.

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand. Layoffs. Downsizing. Rightsizing.

The World’s Simplest Overview of BtoB Lead Nurturing

Fearless Competitor

Lead scoring-nurturing. View more webinars from Find New Customers, Inc. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturing

Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. But what will they be interested in and using in 6, 12 or 24 months? B2B buyers won’t read content on their smartphones. Who cares if they are!

Lead Generation Checklist

More Trending

How to Transform Social Media into a Powerful Marketing Tool

Tomorrow People

Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Here’s how to turn those social networking sites into social media marketing : Apply insight. Social media marketing requires just as much of a plan as other marketing approaches. Align everything. Follow up. Four signs your marketing strategy is missing social media marketing.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)

Fearless Competitor

This guest is on hold indefinitely. Sorry for the inconvenience. We’re pleased to announce that Shawn Elledge, founder of Demandcon will be our guest replacing Brian. We thank Shawn for his quick response. The show with Brian will be filmed at the end of March and will publish in early April. “ The line-up of guests on Mad Marketing TV is incredible. ” said show host, Jeff Ogden.

Today Show Digital Lifestyle Expert Talks Tech

grow - Practical Marketing Solutions

I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. He hosts the only daily technology talk show on SiriusXM radio ch. 128 and a weekly radio series on Maryland public radio station WYPR. Products mentioned in this video: PowerBag. LunaTik. KickStarter. SocialCam. Evernote.

The Importance of Blogging in BtoB Demand Generation

Fearless Competitor

Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. The next highest percentage for any source was 3.52%. In my opinion, the blog is not just making a difference, it’s priceless! Only one hand went up. What do you think?

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B2B Marketing Trends for 2016

Pushy or Persistant: Is There a Difference When it Comes to Salespeople?

Sales Intelligence View

Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. This means that you need to make phone calls, send emails and even connect with them online to stay top of mind with the decision makers. Buyers are busy and they are getting hit from several different directs by the needs of their company as well as being contacted by other sales people. I had a conversation with a few sales people about staying engaged with people and the discussion drove right into the topic of being pushy vs. persistent. If it is instrusive or too frequent, it is pushy.

B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. How much time does it take to get results from Facebook? Create brand awareness? Generate leads?

Inbound Leads Cost 61% Less Than Outbound [New Data]


HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The average cost per lead for outbound-dominated businesses was $346. In comparison, the average cost per lead for businesses leveraging primarily inbound techniques was $135. Connect with HubSpot

A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time. Managing one-day sales, it appears, can be a bit tricky. Likewise, the price might not return to the regular $2.99 until a few hours after leap day. However, that handsome version has its own charms, well worth the $6.99

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Inbound Marketing Summit, Day One

B2B Lead Blog

In New York? At the Inbound Marketing Summit? Be sure to swing by and say hello. Day one has come to a close, and there have been a great number of panels, keynotes, and content from a remarkably wide variety of leaders and industries. In fact, from the moment Barry

What Are You Doing To Prevent Cold Calling Burn-out?

Sales Prospecting Perspectives

In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number. Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer. This is a message I try my best to convey to potential candidates during the interview process. Definitely a great tip I plan on working on with my team.

How Our ‘Newsjacking’ Oscars Article Got Readership, Reaction, and Results

Content Marketing Today

We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top. Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt. Posing as the Dictator , he spilled the alleged ashes of the late North Korean dictator Kim ill Jung on  Ryan Seacrest. And, it worked, albeit on a more modest scale. That doesn’t happen very often.

Businesses That Blog Generate 2X More Email Traffic [New Data]


Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common? They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Interpreting the Data. But this is old-school thinking.

B2B Marketing Trends for 2016

Getting Started with Pinterest

WindMill Networking

Social bookmarking is coming back in a big way, thanks to the popularity of  Pinterest  (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. You can also browse other users’ pinboards and re-pin to your own board anything that piques your interest. Pinterest has attracted a lot of buzz, and our own Windmill Networking contributor Debbie Miller ‘s recent post on Pinterest for the Hospitality Industry  actually has more Pins than Stumbles or Pluses! Not necessarily.

How to Tackle Real-Life Social Media Customer Service Obstacles


eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. See that first Twitter account?

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Optimizing your page for Search Engines – Part 1: Authority

EMagine B2B Blog

Mention SEO to any website owner, and the first thing that come to mind is keywords, keywords, keywords. Keywords are just part of the story.  SEO means having an understanding of what, why and how search engines work, and what criteria and metrics are used to determine which sites are authorities on certain keywords and [.]. Search Engine Marketing

The Buyer Really Doesn’t Care

Modern B2B Marketing

by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. As I explain in this video, if you have those teams working at cross-purposes, they are guaranteed to produce inefficiencies. Want to see how you stack up?

The B2B Demand Gen Marketing Playbook

4 Ways to Engage Millenials

Manhattan Marketing Maven

Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Seventy-five million individuals born between 1981-2000 grew up with computers at home and at school, are beyond the tricks and techniques of advertising and wield enormous buying power. Millennials are better educated, more diverse and better at multitasking that their Boomer parents. Catching their attention and involving them in a brand isn’t easy. They reject hierarchy.

Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Modern B2B Marketing

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. Aren’t they the same? Not at the moment. Inbound Marketing b2b marketing

How to Turn Social Feedback into Valuable Business Data


You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? It seems most companies understand that they need to take advantage of social feedback; however, many aren’t doing anything about it. Why is social insight so valuable? For starters, it’s real and organic; marketers can escape the barriers posed by contrived feedback methods, and get direct access to their customers’ real opinions. News & Notes

New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Modern B2B Marketing

by Seth Resler Did you miss our webinar on inbound marketing? Don’t worry – we’ve got you covered. Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques. Marketo and Acquisio employ what they call the Inbound Marketing Multiplier : 1. Want to know more?

B2B Marketing Trends for 2016

VIDEO: Joining the Conversation on Twitter

Client Bridge

From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it. View Original Article

Confidence is the Feeling You Have Before You Understand the Situation


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation. But someday, when they least expect it, the company president will say, “I’ve just read an article about how marketing spending can be proven to bring in a contribution margin of 20%. Are we doing that?”


B2B Buyer Behavior: Motivating Through SIT

B2B Ideas @ Work

Social Identity Theory: Social Identity Theory (SIT) posits that people tend to place each other in social groups, then define each other based on those groups rather than the actual people in them. In other words, we presume people in social groups to be far more analogous than they actually are. Because people create these social groups, they often tend to view theirs — or, the “ingroup” — more favorably than other “outgroups.” ” This is why it’s so important to research your target audience, to see “who” their ingroup is.