Tue.Feb 28, 2012

Trending Sources

The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. .

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.

The World’s Simplest Overview of BtoB Lead Nurturing

Fearless Competitor

Lead scoring-nurturing. View more webinars from Find New Customers, Inc. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturing

Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How to Transform Social Media into a Powerful Marketing Tool

Tomorrow People

Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Here’s how to turn those social networking sites into social media marketing : Apply insight. Social media marketing requires just as much of a plan as other marketing approaches.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV (Not!)

Fearless Competitor

This guest is on hold indefinitely. Sorry for the inconvenience. We’re pleased to announce that Shawn Elledge, founder of Demandcon will be our guest replacing Brian. We thank Shawn for his quick response.

Today Show Digital Lifestyle Expert Talks Tech

grow - Practical Marketing Solutions

I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Mario is a talk show host, journalist and co-founder of the educational youth initiative TechTechBoom.com.

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The Importance of Blogging in BtoB Demand Generation

Fearless Competitor

Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. The next highest percentage for any source was 3.52%.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Pushy or Persistant: Is There a Difference When it Comes to Salespeople?

Sales Intelligence View

Part of being a salesperson is having to stay on top of your prospects and active sales opportunities. This means that you need to make phone calls, send emails and even connect with them online to stay top of mind with the decision makers. Buyers are busy and they are getting hit from several different directs by the needs of their company as well as being contacted by other sales people.

B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence.

Inbound Leads Cost 61% Less Than Outbound [New Data]

Hubspot

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another.

A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time. Managing one-day sales, it appears, can be a bit tricky.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Inbound Marketing Summit, Day One

B2B Lead Blog

In New York? At the Inbound Marketing Summit? Be sure to swing by and say hello. Day one has come to a close, and there have been a great number of panels, keynotes, and content from a remarkably wide variety of leaders and industries. In fact, from the moment Barry

What Are You Doing To Prevent Cold Calling Burn-out?

Sales Prospecting Perspectives

In many of the interviews I’ve done over the years here at AG, I always find myself looking for the best way to encapsulate the setting we try to create for the teleprospecting team. As I’ve mentioned on many occasions, we do everything that we can to make sure our reps don’t feel like a number. Bottom line is that our product is our people. If we’re not empowering them, then our product will undoubtedly suffer.

How Our ‘Newsjacking’ Oscars Article Got Readership, Reaction, and Results

Content Marketing Today

We Got Coverage and Kudos from David Meerman Scott, Chris Brogan, and All Top. Yesterday, we discussed how Sasha Baron: successfully newsjacked the Oscars with his successful Red Carpet stunt.

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Businesses That Blog Generate 2X More Email Traffic [New Data]

Hubspot

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common? They’re all better together!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Getting Started with Pinterest

WindMill Networking

Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. You can also browse other users’ pinboards and re-pin to your own board anything that piques your interest.

How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service.

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Optimizing your page for Search Engines – Part 1: Authority

EMagine B2B Blog

Mention SEO to any website owner, and the first thing that come to mind is keywords, keywords, keywords. Keywords are just part of the story. SEO means having an understanding of what, why and how search engines work, and what criteria and metrics are used to determine which sites are authorities on certain keywords and [.]. Search Engine Marketing

The Buyer Really Doesn’t Care

Modern B2B Marketing

by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

4 Ways to Engage Millenials

Manhattan Marketing Maven

Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party.    Seventy-five million individuals born between 1981-2000 grew up with computers at home and at school, are beyond the tricks and techniques of advertising and wield enormous buying power. Millennials are better educated, more diverse and better at multitasking that their Boomer parents.

How to Turn Social Feedback into Valuable Business Data

Sazbean

You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? It seems most companies understand that they need to take advantage of social feedback; however, many aren’t doing anything about it.

VIDEO: Joining the Conversation on Twitter

Client Bridge

From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it. View Original Article

Alex Pelletier of Acquisio Answers Your Inbound Marketing Questions

Modern B2B Marketing

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Confidence is the Feeling You Have Before You Understand the Situation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation.

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New Webinar Recording: Multiply the Effects of Your Inbound Marketing

Modern B2B Marketing

by Seth Resler Did you miss our webinar on inbound marketing? Don’t worry – we’ve got you covered. Inbound marketing can be a very effective marketing strategy, but when used in isolation it tends to produce limited results. The key is to combine it with other marketing techniques.

B2B Buyer Behavior: Motivating Through SIT

B2B Ideas @ Work

Social Identity Theory: Social Identity Theory (SIT) posits that people tend to place each other in social groups, then define each other based on those groups rather than the actual people in them. In other words, we presume people in social groups to be far more analogous than they actually are. Because people create these social groups, they often tend to view theirs — or, the “ingroup” — more favorably than other “outgroups.”

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