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FEBRUARY 25, 2012 Social Media ROI: Check Before You Start
An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI
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FEBRUARY 25, 2012 A new eBook; Content Marketing Templates for Lead Generation
If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. Producing well-written quality content that engages prospects to convert. 2. Not having the time or resources to produce enough content. 3. So what do you do? Easier said than done, right?
| | FEARLESS COMPETITOR
FEBRUARY 25, 2012 Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead
Jeff Ogden (born February 22, 1975 in Snohomish, Washington ) is a former American football player who played wide receiver (American football) for the Dallas Cowboys , the Miami Dolphins and the Baltimore Ravens. He retired following the 2002 season. Ogden’s most productive seasons as a wide receiver was in 1999 , when he caught 12 passes for 144 yards in 10 games.
SAZBEAN Top Internet strategy, marketing and technology links for the week of February 25, 2012
| SATURDAY, FEBRUARY 25, 2012
Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012… . The Four Starring Roles Every Business Project Needs (Marketing Profs). Blogging: It’s all about doing the work (Jim’s Marketing Blog). Is Your Business Strategy 2012-Ready? Take the Test. Marketing Profs). The Quick and Dirty Guide to Tumblr for Small Business (Mashable!). 10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Buffer Prevents Social Sharing Overload (Small Biz Trends). News & Notes MORE >>