Sat.Feb 25, 2012

Trending Sources

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content. Concerns over budget to produce enough quality content.

Social Media ROI: Check Before You Start

Conversionation

An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI

ROI 99

Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead

Fearless Competitor

Jeff Ogden (born February 22, 1975 in Snohomish, Washington ) is a former American football player who played wide receiver (American football) for the Dallas Cowboys , the Miami Dolphins and the Baltimore Ravens. He retired following the 2002 season. Ogden’s most productive seasons as a wide receiver was in 1999 , when he caught 12 passes for 144 yards in 10 games.

Pinterest: Will Guys Be Left Behind with the Burgeoning Social Media Tool?

Content Marketing Today

What is it that women seem to love and understand and guys don’t? about Pinterest, of course). Perhaps, it’s their self-description which doesn’t make it sound like a guy thing: Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.