Fri.Feb 24, 2012

Trending Sources

Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. This is not a new problem. Google sales and marketing disconnect and you will find thousands of articles written on this topic. I am here to tell you that it is very real and thriving within manufacturing companies. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In short, very poor ROI from their lead generation efforts.

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. have given a few exceptions to some people who are fellow members of organizations of trusted advisors.

Weekly Wrap-Up: February 24th

Savvy B2B Marketing

It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. We hope you'll take a cruise around and enjoy these as much as we did. In the meantime - what are your plans for the 29th? It's kind of special, being a leap year and all. Doing anything to celebrate this extra day in the Year of the Dragon ? Whatever you're up to - we wish you a great weekend and a fabulous last day of February. See you on the other side! B2B ROI: Marketing is Not a Candy Machine by @ kathleenschaub of @ IDC.

How Marketing Executives are Adapting to Online Tools [Infographic]

Modern B2B Marketing

by Jason Miller In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive. full 81 percent of marketing executives agree with this, but what avenues to digital marketing and customer engagement are they taking, and what are their current challenges?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

5 Steps for Creating a Viable Marketing Dashboard

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Laura Patterson, president and co-founder of VisionEdge Marketing and author of the book “ Metrics In Action: Creating a Performance-Driven Marketing Organization. “ The emphasis on proving marketing ROI and accountability has only increased in our current business climate. Even an economic recovery won’t eliminate this topic. So, if you have yet to join the marketing accountability bandwagon, it’s probably time. Updates on website visits, open rates, followers and friends are no longer sufficient. Choose Your Metrics.

The Inbound Way to Do Trade Show Marketing

Hubspot

Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. Trade shows are no different.

Never Fall In Love with Your Own Product/Service

Jill Konrath's Fresh Sales Strategies Blog

Today's never-ever sales post is from Anthony Iannarino , writer of the popular TheSalesBlog.com & CEO of Solution Staffing. He shares how he learned firsthand what happens when you're so excited about what you're selling and totally believe it's the best choice for your prospects. My first real job in sales was for a 4 billion dollar international staffing firm. read the prospect the binder.

What B2B Marketers Need to Know About Customer Retention

Hubspot

Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Challenges to B2B Customer Loyalty. Customer Retention Metrics to Watch. Orientation. Ongoing Education.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

February Fan of the Month – Christine “CK” Kerley

Fearless Competitor

The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV. Check out her website and awesome content at  [link].

Train Your Team: How to Support Your Social Media Outsourcing Service

WindMill Networking

Outsourcing training and strategy is a safe bet when you want to implement social media marketing with your company. Rather than give the reins over to an outside resource, it’s a much better choice to stick with your in house team members and let them be guided by a social marketing expert. The better your team is able to handle the tasks, the higher your social media ROI.

Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing

Fearless Competitor

The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. We hope you enjoy this show and tune in every Friday for a new show. Not bad, right? What do you think? We love to read your comments and when you share our content on social media.

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What Community Builders Can Learn From Research

Sazbean

Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. It’s time to build bridges again, this time between inbound marketing and research. In this post, you’ll find research on participation patterns, how to spot high-value users, seeding content in a new community, how to bring new life to old content, and a little bit of gamification. Some research is already being shared with the inbound community. Bill Slawski from SEO By The Sea does a great job reading and condensing patents from the search industry.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social Media’s Addictive Personality Kills Business

Biznology

Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success. She stated: The end destination is not for someone to follow your page on Twitter or on Google+. Simply said, it ain’t easy.

Video: Find out how online publishing will evolve in the Future of Publishing

Sazbean

From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. In this episode, Newlands and Roup interview: Pirouz Nilforoush, President of NetShelter, and.

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Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on

INFOGRAPHIC: Creating Content for Content Marketing

Client Bridge

From Copyblogger, here's an infographic based on the article 21 Ways to Create Compelling Content When You Don’t Have a Clue. View Original Article

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

E-Quip Blog: Moving Targets: Some Industry Benchmarks Hard to.

E-Quip

Mark Twain reportedly popularized the statement: "There are three kinds of lies: lies, damned lies, and statistics." " The phrase refers to the persuasive power of numbers, particularly the ability to use statistics to bolster weak

Webinar: 5 Ways to Engage Your Facebook Community

SnapApp

We're proud to announce Part Two of our Webinar Series: Proven Strategies to Grow, Engage and Convert Facebook Fans, which will provide five effective ideas for engaging and keeping your Facebook fans ! Attendees of the "5 Ways to Engage Your Facebook Community" webinar will learn: Optimizing the Frequency of Your Facebook Posts. The Secret to Getting Posts Shared & Responded To. How Interactive Content Can Increase Your 'People Talking About This' Rating, Timeline & Ticker Exposure. Using Facebook Behavior for Better Targeting in Other Marketing Outreach.

Facebook's New Ad Units

Manhattan Marketing Maven

Does it really surprise anyone that Mark Zuckerberg has his own vision of how advertising on Facebook ought to work? Is anyone really troubled by the fact that he is willing to force advertisers to conform to his wishes by changing the rules yet again?    New ad units and parameters are expected to roll out next week. This continues the evolution of an advertising universe in which Facebook encouraged brands to build apps, buy ads and run promotions to aggregate large audiences. Then Facebook encouraged individuals to sort themselves into sellable segments.  

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